2026 Distribution Program

Promote ×DAZN

A second distribution layer for DAZN's 2026 rights portfolio — organic, in-feed, and outside the follower graph.

Hundreds of
Millions
Guaranteed Views
On content currently reaching a fraction of this
100%
Organic In-Feed
Indistinguishable from native posts — never ads
Scroll
The Opportunity
Why DAZN's biggest rights moments
convert at a fraction of their potential.

DAZN owns the defining sports moments of 2026 — the World Cup across Spain, Italy, and Japan, the boxing slate, Champions football, La Liga. The return on that portfolio depends on a single variable: the rate at which those moments reach viewers outside DAZN's existing follower graph, and the rate at which those viewers convert.

The 2026 rights portfolio

World Cup across Spain, Italy, and Japan. A globe-spanning boxing slate. Champions football, La Liga, and a deep catalog of supporting content — podcasts, interviews, pre- and post-match programming. The content is world-class.

The conversion problem

DAZN's owned channels can't meaningfully move the number that matters. They serve content back to the audience already inside the funnel — people who already know where to find you. The moments that drive the decision to subscribe rarely reach the fans who haven't.

The leaked surface

DAZN-rights content already circulates across third-party accounts — unwatermarked, unattributed — capturing subscriber intent DAZN generated and handing the conversion elsewhere. Every unwatermarked goal is a subscriber DAZN paid for and handed to someone else.

The reclaimed surface

This program runs as a second distribution layer: DAZN-watermarked short-form running organically in-feed across 500K+ pages that reach the audiences DAZN's own channels don't — at scale, across every territory, in real time.

About Clipping
One live event.
Thousands of native clips.
Clipping takes a single long-form source — a 90-minute broadcast, a 3-hour fight card, a 24-minute press junket — and produces dozens of short-form moments. Goals, knockouts, interviews, crowd reactions. Each one engineered for the feed it lives on.
Every clip is DAZN-watermarked, format-native to TikTok / Reels / Shorts, and posted through vetted fan pages in the territory where DAZN holds rights. Same night as the event. Every event.
How one event becomes many — a look inside the feed
LIVE BROADCAST
Barrios vs Garcia
One fight-night source
CLIPPING
ENGINE
@dazn.clips
Reels
@daznfights
Shorts
@combatdazn
TikTok
@combat.daily
TikTok
@knockoutco
TikTok
@ringside.feed
Shorts
@dazn.ring
Shorts
@dazn.highlights
TikTok
@dazn.live
TikTok
@dazn.sports
Shorts
1
Live Event
→
1,000+
Native Clips
→
100+
Pages
→
100's of Millions
Additional Views
Why Promote
Three reasons this reaches further
than DAZN's own distribution.
01

Organic in-feed, never ads.

Clips land as native-looking posts on pages fans already trust — DAZN-watermarked, but never sponsored. Fans watch because it doesn't feel like a pitch. Ad fatigue runs deep; organic converts where paid impressions get scrolled past.

02

New fans, not existing subs.

DAZN's owned distribution already reaches people who know where to find you. Promote surfaces the moment on pages where the next subscriber actually lives — inside their feed, not inside yours.

03

Break out of the follower loop.

When DAZN posts on its own channels, the platform mostly serves it back to people who already follow DAZN. Posting the same moment across unaffiliated pages puts it in feeds your own algorithm would never reach.

Our Network
1.3B followers.
30K clippers.

The Distribution Layer

30,000+ vetted clippers operating across sports, music, entertainment, and film. 1.3 billion combined followers across their pages. A network we've built over years to reach specific audiences in specific territories — the audience DAZN needs, already watching.

We don't build a campaign. We plug into a network that's already there.

The Proof Layer

1 billion+ views pushed across the Promote portfolio. Every clip tracked in real-time, every clipper paid on performance, every view attributed from impression through app-store click to subscription. Nothing runs untracked.

Performance-paid. Brand-safe. Measurably converting.

The Army

Assemble an army of accounts.

Two layers of distribution. Existing fan pages that already match each niche pick up clips where their audience lives. In parallel, we build ground-up accounts from scratch — pages dedicated exclusively to DAZN content and live events, posted at scale around every card.

DAZN
FollowingFor You
412K
8.4K
Save
Share
@dazn.clips Garcia finds the counter at the worst possible time 🥊 #barriosvsgarcia #dazn
TikTok · native post
DAZN
Reels
87K
2.1K
Share
@daznfights ✓ Round 9 — Barrios vs Garcia. Live on DAZN. #boxing #ringmagazine
Instagram Reels · native post
DAZN
Shorts
278K
Dislike
5.2K
Share
CD
Combat DAZN
Subscribe
Barrios vs Garcia — best exchange of the fight #Shorts #Boxing
YouTube Shorts · native post
Reporting

You'll see exactly what happened —
and what fans did next.

After every campaign window, DAZN receives a full post-campaign intelligence report — not a dashboard export. Distribution metrics, qualitative audience analysis, and subscription-intent signal, so DAZN's content, rights, and growth teams can see which moments moved fans and where to push next.

DAZN
DAZN Monthly
Campaign
Active
by Promote · IG / TikTok / Shorts
Budget $0.XX / 1k target
$XX,XXX
Used: $XX,XXX $XX,XXX Remaining
Views
18,240,182
Eng. Rate
4.12%
Reach
2.8M
Members
148
Pages
312
Submissions
1,248
Submissions 1,248
Approved854
Pending12
Denied382
Enforced Rules
Min Views / Payout1K
Max / Video$XXX
Max / Creator$X,XXX
Reach

Total Impressions

Aggregate views across every placement, platform, and territory.

Efficiency

Effective CPM

Cost per thousand views, benchmarked against paid-social norms.

Value

Earned Media Value

Equivalent paid-media spend the organic reach represents.

Intent

Subscription Signal

Comment volume asking where / how to watch, per-clip and per-territory.

Footprint

Placements

Total accounts and communities the content deployed into.

Audience Sentiment Every comment classified — not just likes. Example distribution from a recent comparable campaign; DAZN's actual breakdown reported per window.
41% Hype & positive fan reaction
24% Rivalry / debate engagement
18% Critical of moment or coverage
17% Neutral / off-topic
Pricing & Next Steps
Performance-paid.
You only pay for views we deliver.

No upfront fees. No minimums. No wasted spend. Allocate a budget, we start clipping, and every dollar maps to verified, tracked views.

Budget
$XX,XXX
Allocated monthly
→
View Goal
XX,XXX,XXX
Delivered & verified
You set the budget. We set the view goal — built from your rollout, rights, and event calendar. Every dollar maps to verified views we deliver.
Setup fee$0
Monthly retainer$0
Minimum spendNone
You pay forVerified views only
01

Allocate Budget

Set a monthly budget that matches your rollout. We size the program to fit and target the CPV you want.

02

We Start Clipping

Production, moderation, and distribution — all handled. Clips go live the same weekend your events air.

03

You Pay Per View

Only verified, tracked views count. Unused budget rolls over or returns. Every dollar reconciled in the dashboard.

Allocate budget. We start clipping. That's it.